What is Amazon Seller Central?

In recent times, Amazon has been onboarding retailers at a fast rate via Amazon Seller Central, the sellers’ onboarding portal. But what is it? How does a retailer get started? And how’s it different from Amazon Vendor Central? Let’s jump in and find out. 


There are other important aspects of getting to know your Amazon business such as, purchasing Amazon liability insurance, and which Keywords you should avoid, when writing a product description.

Amazon Seller Central is a platform on which retailers can onboard their business onto the Amazon E-commerce Website. With Seller Central, retailers can supply their products to Amazon’s pre-established customers. 

Once you enter the portal, there are various aspects to look at, which this article will cover in the following sections. Besides these, you can also learn how Spott can help you as a retailer. 

Amazon Seller Account Price Packages

There are two main price packages, namely, Individual and Professional. While the Individual plan costs $0.99 per item sold, the Professional plan costs $39.99 per month. In both these packages, the platform also has some additional selling fees. 

Features of Individual Selling Plan:

  • There is no upfront financial investment. You can pay as you sell your items. 
  • You can upload your product listings only one at a time.
  • You can sell about 40 or fewer units of your product per month. 


Usually, this plan is suitable for retailers who are just starting with their business and have a low selling volume. 

Features of Professional Selling Plan

  • It offers unlimited sales. 
  • You can upload multiple product listings together. 
  • There’s access to advanced selling, advertising, and inventory control features.
  • The plan also helps you personalize your products by allowing gift wrapping services. 


Usually, retailers who’ve already established themselves and have a foothold in the market opt for this plan. 


You can get a detailed understanding of the fee structure and other details on the official website.


Generally, people also mistake the Amazon Seller Central with the Amazon Vendor Central. However, there is a distinct difference between the two.

Amazon Vendor Central V/S Amazon Seller Central

With Amazon Seller Central, one becomes a third-party retailer operating on the company’s platform to sell their platform. With Amazon Vendor Central, the retailer becomes a first-party wholesale supplier to Amazon, which distributes its product.

Amazon Seller Central vs. Amazon Vendor Central

Amazon Seller Central

Amazon Vendor Central

You sell the products directly to the customers.

You sell the products to Amazon in bulk.

You need to take care of shipping and payment.

You don’t need to worry about shipping and other logistics.

You handle all aspects of order fulfillment.


Amazon handles all aspects of order fulfillment.


You have control over the products’ prices.


Amazon has control of the products’ prices.

Advertising and marketing options are limited.


There are far more advertising and marketing options.

Anyone can create a seller’s account.

It is an invite-only platform, so access is limited.


The sales process is tedious and time-consuming.

The conventional sales process is followed. As a result, it is much simpler and easier to understand.

The options for branded content and what you can do with it are limited.

There are robust multi various features that you can use with branded content.

Now that you know about the differences, in the next section, we’ll discuss how you can create and set up your Amazon Seller Account. 

How to Create and Setup Your Amazon Seller Account


There are certain prerequisites to creating an account on Amazon Seller Central. You must have this information about you and your business while registering on the platform. These include: 


  • Registered business name
  • Contact information for customers and Amazon. (It is ideal to have different numbers since the purpose and usage will also differ.)
  • The regions and locations to which you ship
  • Bank account information
  • Business assets like the logo and a brief description of your brand (What you are. What you do. What do you offer.)
  • Clear policies on return and refund. (This part is optional since it may or may not apply to your products.)

With this, you can create an account by following the steps below:


  • Go to the official seller’s website and click the Sign-Up button in the top right or bottom left corner. 
  • Now, enter your login credentials as you usually would, and then you’d be taken to a new page that consists of 4 sections. You’ll essentially have to fill in all the information we discussed above. 
  • In the Tax Information section, you’ll need to provide important details such as
    • Name of your entity
    • Address of your entity
    • Federal tax classification
    • Social Security Number
    • Individual Tax Identification Number


Besides these, you can also get a detailed understanding of how to go about this here.


  • Finally, you must remember that the number of seller accounts would differ based on the regions you will distribute your products to. For instance, if you are supplying in only one location, you need only one account. On the other hand, if you need to deliver to different areas, you need multiple seller accounts. 

How Can Spott Enable Amazon Sellers?

Spott provides liability for Amazon sellers with zero hassle. As digital brokers who really understand Amazon, sellers know that they are not only purchasing a policy at the best price, but that their policy is entirely compliant with Amazon’s ever changing requirements. Spott saves time for Amazon sellers, getting them insured in record time and with no unnecessary paperwork. We read the fine print so you don’t have to.  If you want to find out more about the difference between Amazon general liability insurance and product liability insurance, click here


Spott can analyze your business and the risks involved and accordingly provide insurance policies at the best price that really suit your needs.

With this, you are all set to start with e-commerce through Amazon Seller Central.


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